Are Your Ads Reaching The Wrong People?

1. It might just be too early.

     Have you just decided to start upping your social media game? It's possible that while you're reaching a lot of people, those people may not trust your business yet. You may have made an impression in their head, but they have not yet committed to your company.
     In my years of work in this industry, I have very rarely seen any form of Return On Investment within the first 3 months of running social.

4 Tips for Reaching The Right​  Audience.

Is your small business getting a ton of reach on social, yet you've hardly seen any change in revenue? There's a few reasons why this could be, here are 4 Tips For Ad Reach on Social.

2. Your Audience Isn't Defined Correctly.

Have you edited your audience on your ad to include all your service areas? Or define interests you want to reach?
If you're a roofing company, you may want to reach people who are interested in home appliances (Because usually only home-owners would be) but maybe not people interested in real estate (it's to broad of a category. Many people interested in that probably wont own a home). Make 100% sure your ads are reaching the right people.

3. Your Ad is Bad.

Fixing the Prior two issues would hopefully be enough to get some interest built up in your business, however there is always the possibility that your ad just isn't interesting enough. Is your ad just a picture of your logo or your building? Maybe make it a video instead, or use an interesting graphic. Adobe Spark ​is a great free resource to design better looking photo ads for free.

4. Promote to an Engaged Audience.

Why blow your whole budget to keep promoting to people that aren't interacting with your ads?
Facebook has an advertising option to promote specifically to people that have interacted with your posts within the last year (Or whatever defined date range you select). We typically recommend that after a few months of promoting for engagement or reach, start splitting your budget.
Use half the budget to keep reaching new people, and half the budget to reach people that have already interacted with your page's posts. This will be the main tool to actually drive up profits from your social media investment.

This is just one of the many strategies Just It Marketing uses to help small businesses grow online.

Tags: Marketing, advertising, social, media, public, relation, PR, Longview, kelso, kalama, seattle, tacoma, vancouver, la center, battle ground, ridgefield, washington, portland, oregon, agency, near, me