Tips for lead generation on Social Media:

Grow Your Reach First.

     It's unlikely (especially in smaller communities like Cowlitz County) that people are going to give their information out to a company they've never heard of, so to combat this, focus on getting your name out there prior to running lead generation ads!
     People are much more trusting of companies they've already heard of, especially if you push the "We're a small business" angle. At Just It Marketing, we specialize in helping small businesses reach their local communities and beyond, so give us a call if you're looking to grow!

​Promote to your existing Audience.

     Once you have a monthly reach of 5k+ (Depending on what your company is), you should begin running lead generation ads if you're a service based business. On Facebook you have the option to run ads towards people who have interacted with your posts in the past, so use this to your advantage! (Remember, "It's unlikely that people are going to give their information out to a company they've never heard of").
      We recommend pairing lead generation ads like this with ads specifically meant to increase interactions. Therefor growing the audience of the lead generation ad.

Don't get too personal.

     People are weary of giving out too much personal info on the internet, so keep it as simple as possible. Typically just ask for their name, phone number, and email while ignoring options like Asking For Their Address. Doing this will make people feel more comfortable following through with filling out the lead form.

Hire the experts.

     Just It Marketing specializes in growing small businesses on social media, so instead of worrying about things like "What am I gonna post today?", or "Are my ads doing what I want?", just worry about running your business, and let us do the rest!